Although Adam doesn’t want to share the sale price, he let me know that he was able to acquire the domain name via Domain Guardians. The company, made up of Mike Robertson and Jen Sale, represented Adam’s company as a buyer’s broker. When I asked why he didn’t approach the seller on his own, Adam told me, “I do a lot of buyer brokering myself and I know it’s good to take the emotion out of talks by using a third party. I figured the owner might also react differently to an approach from an organization rather than someone with the same last name.”
Prior to the acquisition, Strong.com was owned by Wells Fargo, and the company came to own this domain name after it acquired a company called Strong Financial Corporation in 2005. Some research at Archive.org shows that the company did not really appear to utilize the asset on its own, and I assume Adam’s company made a very “strong” offer in order to convince Wells Fargo to sell the domain name.
Adam mentioned that at least 2 other people had attempted to track down and acquire the name on his behalf, and apparently they were unable to reach the right decision makers. “Mike and Jen are amazingly efficient and I’m glad to call them partners,” he told me.